NBCUniversals Hispanic Enterprises and Content announced the appointment of Reny Díaz to VP of Insights & Strategy, reporting to Jacqueline Hernández, Chief Marketing Officer. Díaz will be based in New York.In this newly created role, Díaz will be responsible for the development of data analysis, framing actionable insights and creating long term strategies for growing Hispanic audiences across the NBCUniversal portfolio of brands and business divisions including Entertainment, News, Sports, Digital, Theme Parks and Universal Pictures. Díaz will work collaboratively within the portfolio in the planning, creation and communication of research-based strategies and innovations and will serve as an integral member of the Hispanic Enterprises and Content leadership team responsible for driving audiences and revenue to NBCU multiplatforms.Previously, Díaz was Research director at Fusion and Univisión Noticias, where he led the research and insights team.
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Florida Cable Forum begins Thursday, June 17th at the Ritz Carlton Key Biscayne
